Employer Branding: The Elixir for Business Longevity: Priyanka Desai, iScribblers
Employer branding, when done right, can help you build an engaged and motivated workforce. By now, most companies recognize the importance of branding activities to engage their customers. An equally important aspect of branding, however, is how the company positions itself as an employer. An employer brand is essentially the embodiment of the values it…