DigitalHR is a community established by the InnoServ Group of Companies and has Digital Transformation of the HR domain at its core. It is the ultimate platform for HR Professionals to understand and leverage the power of Digital for the transformation of HR practices. The new employee practices as well as new process opitmisation opportunities will be accelerated with the advent of the Digital Universe. We intend to help the HR fraternity learn, understand and utilise digital technologies for the benefit of business objectives in HR. One of the key focus areas at DigitalHR is Digital Employer Branding. There is a pressing need for it and has a tremendous impact on the entire value chain.